Whether it's starting at the phone number list beginning (advocating for content marketing) or improving your programs (determining what works), the learning opportunities in content marketing are endless. As CMI's Director of Online Education, I have the privilege of working with leading industry experts to identify the most pressing challenges you face and help them create the phone number list courses that will help you learn. at your own pace thanks to CMI University. 1. Challenge: making the case for content marketing Tip: First you need to create a foundation that will increase the phone number list likelihood that people will say yes. Doing so requires focusing on why and who: why do we want to invest in content marketing? And who do we need to convince phone number list of its value? Remember: people don't buy what you do, they buy why you do it. So you need to understand why you want to do this, be able to present it, and help the phone number list organization understand why they want to do this. 2. Challenge: Finding Data About Your Audience Tip: LinkedIn is the phone number list best persona building tool because it gives you access to people who are in similar roles to who you want your phone number list customers to be. Consulting Provider: Ardath Albee, CEO, Marketing Interactions Course: How Personas Improve Marketing and Sales Alignment 3. Challenge: Envy Other People's Content Tip: The phone number list best content we see on the web often seems effortless, like someone just sat down at their computer, created this beautiful content and put it online, and it's perfectly aligned with the phone number list conversation on that day. The phone number list truth is, it's not likely. Anything that is highly produced or anything that is good content has been meticulously planned and has probably gone through several rounds of changes. The phone number list challenge for us as content marketers is therefore twofold. We need to deliver content relevant to the conversation of the moment in our ever-changing culture. And we have to apply resources to our content in order to make it memorable, in order to make it unique. 4. Challenge: Create a story for your brand Tip: You might think you don't have a good story because your brand isn't that exciting. And if so, I disagree. Your story doesn't have to be a fancy comedy, it just has to be interesting. Your brand solves a problem or fills a need, and I think that's really interesting. And interesting is memorable. The phone number list interesting is shareable. It's inspiring and it's relatable. That's what makes your story so beautiful. 5. Challenge: Wondering if your story is getting stale Tip: For consumers to start believing your message, they need to hear it, see it, and interact with it three to five times. This means that as consumers navigate the phone number list digital ecosystem, you need to have a very specific story that is compelling, integrated, and consistent so you can completely change consumer behavior.